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Have luxury automakers forgotten mobile advertising? – Luxury Daily

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March 20, 2013

Porsche mobile ad

Prada contemporizes Real Fantasies collection via seasonal video
Italian fashion house Prada is flaunting its spring/summer Real Fantasies collection through a contemporary short film that positions models in an artful collage setting.
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Have luxury automakers forgotten mobile advertising?
Luxury automakers should sharpen their mobile advertising strategies and look to integrate new technologies since other industries seem to be dominating the medium.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Why the Middle East is the new luxury travel destination
Luxury hotel marketers are opening numerous properties in the Greater Middle East area, suggesting that the region is a new choice destination for in-the-know affluent travelers.
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BMW strengthens core branding with new signature sound
German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.
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Land Rover hypes Range Rover Sport launch in No. 1 market New York
Land Rover North America is hyping the global debut of the all-new Range Rover Sport March 26 at the New York International Auto Show through efforts that span a microsite, video marketing and social media buzz.
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Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
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Chanel, Bergdorf, Richemont and BMW – News briefs
Today in luxury marketing – Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld; Bergdorf Goodman’s Joshua Schulman unveils store strategy; Richemont shares tumble after 7M share placement; BMW forecasts unchanged 2013 pretax profit on Europe drop.
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App downloads are vanity, usage is sanity
The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.
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