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Has mobile video’s appeal faded? – Mobile Marketer

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December 4, 2012

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Has mobile video’s appeal faded?
Marketers are increasingly incorporating different mediums such as SMS, QR codes and augmented reality into their marketing efforts to drive user engagement. While mobile video was once an immediate go-to, it seems the channel has been put on the back burner.
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The Daily shutdown highlights digital-only publishing challenges
Media conglomerate News Corp. is shutting down its mobile-only publication The Daily, pointing to the problems that publishers have had with gaining both scalability and revenue with their mobile initiatives.
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(RED), Gilt Groupe leverage mobile in holiday campaign to support AIDS
Nonprofit (RED) and Gilt Groupe have teamed up this holiday season to support the fight against AIDS by encouraging consumers to dial **RED on their mobile device and shop products, as well as donate for the cause.
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Apple’s iPhone, Mobivity, IBISWorld – News briefs
News briefs – IPhone users are most engaged compared to other platforms; Mobivity acquires mobile loyalty app Stampt; Further consolidation among wireless carriers is likely.
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