80pc of Shanghai consumers made a luxury purchase within the last year: study
Four out of five Shanghai residents have purchased at least one luxury item within the past 12 months, and most say they will be ready to purchase another luxury item within the next six months, according to a new report.
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Swarovski hosts year-long multichannel contest to encourage engagement
Precision cut-crystal maker Swarovski is running a contest through November that focuses on consumer interaction in-store to drive traffic to its directly operated boutiques.
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Harrods touts dining experiences with #TwentyAteDays countdown
London department store Harrods is working to establish itself as a one-stop destination for consumers by increasing foot traffic to its 28 in-store eateries.
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Marc Jacobs fetes Daisy with pop-up shop accepting social currency
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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Maserati catapults entry-level pursuits with first commercial
Italian automaker Maserati reinforced its dedication to the North American market during the Super Bowl with its first television commercial.
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Ferragamo enlists street-style photographers for social media campaign
Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.
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Wells Fargo, HSBC remain world’s highest-ranking banks: report
United States banks made the largest brand valuation gains in the past year, according to a new report by Brand Finance.
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Four Seasons Santa Fe customizes experiences through Adventure Center
Four Seasons Resort Rancho Encantado Sante Fe, NM, teamed up with Adventure Partners to provide guests with opportunities for experiencing the culture and history of the region through its new Adventure Center.
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Van Cleef & Arpels looks to astronomy for $333K watch
France’s Van Cleef & Arpels is exploring the cosmos with a dual social video approach that traverses the jeweler’s celestial inspirations and its core values.
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Gucci, luxury goods, Mercedes-Benz and luxury hotels – News briefs
Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.
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Difference between a Brahmin, a Nova and the Millionaire Next Door
Affluence is not a social class, a state of mind or even a lifestyle. It is an economic condition. All affluent people have one thing in common: they have money to spend.
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