Location-tailored boutiques provide personalized shopping experiences
Apparel and accessories brands are revamping stores left and right to keep consumers shopping, but the ones that are getting the most attention are opening location-tailored venues that create distinct shopping experiences.
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Aston Martin gains creative flexibility with Daimler partnership
British automaker Aston Martin is fine-tuning an agreement with Daimler AG for the supply of engines and electronic components that will boost the financial efficiency of both companies.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Facebook inspires style decisions for 56pc of fashion-driven women: report
Facebook is inspiring fashion decisions for more than half of women who find fashion and beauty extremely important, according to a new report from NetBase.
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Hennessy refreshes Wild Rabbit campaign with hip-hop icon
LVMH-owned Hennessy is refreshing its wide-spread multichannel Wild Rabbit campaign by featuring internationally acclaimed rapper Nasir “Nas” bin Olu Dara Jones as brand ambassador.
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Harrods targets affluent women with luxury smartphone launch
London department store Harrods is partnering with Geneva-based jeweler Savelli-Genève to release a luxury smartphone designed with affluent women in mind.
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Jaguar Land Rover targets private club members through exclusive events
Jaguar Land Rover is collaborating with private club operator ClubCorp to host a series of events throughout the United States to boost brand awareness among ClubCorp members.
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LVMH and Kering, Dolce & Gabbana, Tom Ford and Audi – News briefs
Today in luxury marketing – LVMH, Kering point to second-quarter uptick in luxury sales; Dolce & Gabbana “being crucified like thieves”; Tom Ford marking London store opening with new scent; Audi plans to hold margins as China growth slows.
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Generic gTLDs preparing to launch: Top considerations for marketers
When the 1,400-plus new gTLDs begin to launch in the latter part of 2013, a paradigm shift begins that will dramatically affect the way that Internet users search and navigate online.
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