Luxury’s new cornerstone will rest on ethical and purpose-based practices
Despite changes in behavior, today’s consumers are as appreciative as ever of luxury’s central pillars, but brands must continuously adapt and evolve their approach to demonstrate value, according to a new report by Positive Luxury.
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Louis Vuitton celebrates simple joys via dedicated gifting collection
French fashion label Louis Vuitton is taking a whimsical approach to marking occasions or showing affection with a new present range.
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Family storytelling essential to successful wealth transfers, says BBH
With 70 percent of generational wealth transfers failing, private bank Brown Brothers Harriman has set out to understand the shared factors that make the remaining 30 percent successful.
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Harrods magazine turns 10 amidst la vie en rose theme
British department store Harrods is tickled pink as it celebrates the 10th anniversary of its branded magazine.
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Cunard goes to television, debuting with homogenous series
Luxury cruise line Cunard is expanding its advertising to television, with a new spot that promises its cruises will exceed guests’ expectations for its North American commercial debut.
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Range Rover shows off performance in game of chicken against glider
Luxury automaker Land Rover North America has taken a page from Hollywood to show off its latest Range Rover design, with a short film that includes a high-speed chase shot by an award-winning director.
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