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Harrods goes “Cover to Cover” to attract male consumers – Luxury Daily

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October 5, 2015

Harrods Man cover, Dior

Harrods Man cover, Dior

Tom Ford disrupts live-streaming trend with cinematic runway presentation
U.S. fashion label Tom Ford has gone against the grain by choosing not to stage a live runway presentation for its spring/summer 2016 collection.
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Embracing changing consumer traits key to future brand building
As the luxury landscape continues to evolve and geopolitical turmoil affects emerging markets, the brands that will come out on top must be able to adapt to the resulting consumer behavior.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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Top 10 luxury brand multichannel marketers of Q3
In the third quarter of 2015, luxury brand marketers developed multichannel campaigns that created fluid experiences offering consumers various outlets for discovery.
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Harrods goes “Cover to Cover” to attract male consumers
British department store Harrods will spend October celebrating menswear on a number of different platforms.
Click here to read the entire article on Luxury Daily

Montblanc asks consumers to give peace a chance through charity partnership
Germany’s Montblanc is placing itself at the center of history through a partnership with the John Lennon Educational Tour Bus for its “Imagine Peace” event.
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How Gilt uses app messaging to drive mcommerce
With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
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Technology booms, steady prices lead to surge in property sales
Luxury real estate prices hardly budged in the second quarter of 2015, but that understates the vast differences in growth rates across different cities, according to a report by national brokerage Redfin.
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Top 5 brand moments from last week
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
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Gucci, Breitling, SK-II and Waldorf Astoria – Live news
Luxury Daily’s live news updates from Oct. 2 – Gucci gives cruise collection mammoth stage in Dover Street Market display; Breitling touts precision of timepieces in aviation race TV ad; SK-II opens SoHo pop-up to change consumers’ destinies; Waldorf Astoria looks for new culinary ideas with chain-wide project.
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Printemps, private shopping, Ferrari and Nordstrom – News briefs
Today in luxury marketing – Printemps’ fresh start; Behind closed doors: The secret world of private shopping; Ferrari to set listing price range within days; Nordstrom completes sale of credit card portfolio to TD Bank.
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Native app or mobile Web: Where do consumers spend more money?
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
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