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Harrods gives out keys to the kingdom in children’s game – Luxury Daily

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November 20, 2015

Screenshot of Harrods Toy Kingdom game

Screenshot of Harrods Toy Kingdom game

Dior finds fragrant source of transparency in Web documentaries
France’s Christian Dior is setting out on a “quest for essences” in a Web documentary series exploring the relationship between the land, people and raw materials that contribute to its fragrances.
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Saks bets on service, amenities for 2016 Canadian debut
Department store chain Saks Fifth Avenue is working on making a good first impression as it enters the Canadian retail landscape.
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Harrods gives out keys to the kingdom in children’s game
British retailer Harrods is reaching out to its littlest customers with a mobile game set in its Toy Kingdom.
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Moncler touts functionality during Antarctic expedition
French-Italian apparel label Moncler is going boldly where few have gone before.
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Low tax, steady economy position Belize for real estate boom: Christie’s
Belize is home to some of the best-value luxury homes in the world, according to new report by SANCAS Realty, the exclusive Christie’s International Real Estate affiliate for Belize.
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Land Rover adds another accomplishment to long list of firsts
British automotive brand Jaguar Land Rover is turning heads by testing its flagship SUV on a new kind of terrain.
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Robb Gear spurs ecommerce community via UGC content
Luxury lifestyle publication Robb Report is “gearing up” by expanding its digital offerings to include an online shop of curated products.
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Google smashes through Web barrier to stream apps in search results
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
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Bloomingdale’s, Jaeger-LeCoultre, Lexus and Details – Live news
Luxury Daily’s live news updates from Nov. 19 – Bloomingdale’s creates sensory “wonderland” for holiday windows; Jaeger-LeCoutre is “transcending time” through cinematic exhibit; Lexus makes holiday appeal with North Pole narratives; Condé Nast closes Details magazine amid restructuring.
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Roberto Cavalli, Paris hotels, fashion illustration and ski vacations – News briefs
Today in luxury marketing – Roberto Cavalli employees on strike; Paris attacks hit luxury hotels particularly hard; Drawn in: The return of fashion illustration; Sales of luxury ski holidays on the rise.
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Mobile’s frothy, foamy funnels
Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?
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