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Harrods fetes Fendirumi arrival with playful initiatives – Luxury Daily

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August 5, 2016

Fendirumi outside of Harrods

Fendirumi outside of Harrods

Cosmetic licenses excel by exploring creative synergies between fashion, beauty
Fragrances have long been the predominant form of fashion licensing, but color cosmetics developed by luxury brands are quickly increasing market penetration, according to a new report from Euromonitor.
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Politics and current events open windows to receptive, identifiable market niches
NEW YORK – Current events generate large, affluent and engaged audiences, presenting a prime marketing opportunity, according to a panel at Ipsos’ “Affluents, Influence & Media” presentation Aug. 4.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Hearst asserts fashion prowess in multichannel campaign
Magazine publisher Hearst is exclaiming, “We are fashion,” in a bid to drive readership to its core publications’ September issues.
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Harrods fetes Fendirumi arrival with playful initiatives
As Fendi’s furry mascots land at Harrods, the department store is giving them star treatment.
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Sephora, Macy’s embrace Instagram Stories for easier accessibility than on Snapchat
LVMH’s Sephora and retailer Macy’s are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
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Omega touts heritage, Olympic Games involvement at branded hangout
Swiss watchmaker Omega has moved into Casa de Cultura Laura Alvim in Rio de Janeiro, Brazil to share its history with Olympics attendees.
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Wait-and-see approach stifles, but does not prevent home price growth
Second-quarter luxury home prices have increased slightly on the year, up 0.8 percent to $1.66 million, according to Redfin’s quarterly report.
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Yoox Net-A-Porter, dunhill, Jaguar Land Rover and Magellan Jets – Live news
Luxury Daily’s live news from Aug. 4 – Yoox Net-A-Porter revenues up 17pc in H1; Dunhill decamps for the country in fall effort; Jaguar Land Rover enters first wave of Takata airbag recall; Magellan Jets opens temporary summer storefront in Nantucket.
Click here to read the entire article on Luxury Daily

Dolce & Gabbana, luxury temperature, real estate and automakers – News briefs
Today in luxury marketing – Dolce & Gabbana plans job cuts, sources say; Bottoms up on Hermès, LVMH and Kering performance; New York luxury-condo glut ends developer rush for land deals; Luxury car makers experiment with innovative retail strategies.
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After the click: The ROI fallacy
Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.
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