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Harrods continues fashion authority dominance via mobile magazine – Luxury Daily

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April 3, 2012

Barneys grabs ecommerce reins with shoppable video
Retailer Barneys New York is taking the lead in the ecommerce sector with the release of its second shoppable video this quarter.
Click here to read the entire story on Luxury Daily

Harrods continues fashion authority dominance via mobile magazine
British department store Harrods is continuing to position itself as not only a purveyor of high-end goods but an authority of the luxury lifestyle by developing a mobile application for its highly-circulated Harrods Magazine.
Click here to read the entire story on Luxury Daily

Saks steps up in-store experience, customer interaction via technology boost
Department store chain Saks Fifth Avenue is implementing a new software suite with the goal of raising profits by sharing business information seamlessly through all operations departments.
Click here to read the entire story on Luxury Daily

BMW shakes up radio advertising via Spotify placement
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
Click here to read the entire story on Luxury Daily

Celebrity Cruises continues digital push in New York Times front-page panel ad
Celebrity Cruises is using highly-visible front-page panel ad space on The New York Times Web site to advertise its European cruise itineraries to affluent consumers.
Click here to read the entire story on Luxury Daily

The evolution of luxury radio marketing
Due to Internet and mobile radio service providers as well as satellite radio’s increase in popularity, luxury marketers are reinventing the idea of radio marketing.
Click here to read the entire story on Luxury Daily

Dior, Vivienne Westwood, Chanel and luxury hotels – News briefs
Luxury Daily today – Dior launching ‘Stars in Dior’; Vivienne Westwood designed some Easter eggs; Chanel opens second fragrance counter at Bloomingdale’s; Luxury hotels boast rooms, at a price.
Click here to read the entire story on Luxury Daily

This is the year of mobile advertising
Although traditional mediums might be struggling to keep advertisers’ budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.
Click here to read the entire story on Luxury Daily

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