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Harrods boosts Chinese consumer awareness via WeChat – Luxury Daily

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September 27, 2013

Harrods' WeChat QR code

Harrods boosts Chinese consumer awareness via WeChat
London department store Harrods is increasing its exposure in China by being the first British retailer to launch a WeChat social media account that conveys its latest content and special offers to Chinese consumers.
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Gucci highlights brand heritage through film restorations
Italian fashion house Gucci is continuing its film restoration project with The Film Foundation and Warner Bros. Entertainment that showcases the brand’s appreciation for and support of cinematic arts.
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Four Seasons active on 393 social media-related channels
NEW YORK – A Four Seasons executive at the Luxury Interactive 2013 conference said that the hotel chain generates around 3,400 pieces of original content per week across 393 social media and related channels.
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3pc of investors check account balances via mobile: Forrester
A new report by Forrester Research found that 49 percent of investors check their investment account balances on a PC, while 3 percent use a mobile phone.
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Trump Hotel Vancouver lures travelers via Rolls-Royce, London Air Services partnerships
Trump International Hotel & Tower Vancouver will be partnering with Rolls-Royce Motor Cars and London Air Services to provide guests with chauffeured transportation and allotted private jet rides.
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Chanel, Gucci target aspirational consumers in October Vogue
Chanel and Gucci are among the luxury brands that promoted fragrance and personal care advertisements alongside fall/winter apparel collections in Condé Nast’s Vogue to showcase wide-ranging portfolios that include a price range for most aspirational consumers.
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Versace, Christie’s, Daimler and smartwatches – News briefs
Today in luxury marketing: M.I.A. talks Versace collaboration at Balenciaga; Kate Moss auction reaches over $2.4M; Daimler reaches deal on $12B banking credit line; Smartwatches do not make the grade for luxury brands.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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Social, location and mobile will drive in-store sales
As we enter the fourth quarter sprint to the holiday sales season and year-end recaps, we will see our fair share of media and industry experts obsessing over the rapid growth of ecommerce and predicting yet another year of online putting bricks-and-mortar retailers on the ropes.
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Luxury brands must bring back romance in their customer relationships
Luxury brands have the difficult task of intriguing the affluent consumer and keeping them coming back for more. To make things more challenging, the holiday season puts enormous pressure on marketers to develop a successful strategy to entice shoppers.
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