Net-A-Porter enters print media with branded magazine
Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
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Harrods bolsters mobile beauty sale with interactive makeup studio
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Jean Paul Gaultier hosts interactive contest to depart from template gift guides
Parisian couturier Jean Paul Gaultier is taking an unconventional approach to the gift guide by asking its fans to check out an interactive video daily to win prizes.
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Auberge Resorts gains global aspirations via Friedkin Capital investment
Following an undisclosed investment by Friedkin Capital Partners, Auberge Resorts is preparing to break from its isolation in North America through international expansions.
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Chanel shows collection and film in Dallas to reaffirm relationship with US
French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection entitled “Paris-Dallas,” reminding consumers of the connection between the fashion house and the United States.
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Porsche tests depth of brand enthusiasm with social quiz for 911 series
German automaker Porsche is testing the affinity and knowledge of its enthusiasts with a quiz for its 911 series accompanied by mini lectures.
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Versace touts home collection to prepare consumers for holiday company
Italian apparel and accessories brand Versace is looking to boost awareness for its home collection through an email campaign sent as affluent consumers begin to anticipate their holiday guests.
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Cartier, Giambattista Valli, Mercedes and Toll Brothers – News briefs
Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.
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How to predictively target mobile buyers: Evolution of ad targeting
Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.
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