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Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily

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September 2, 2014

Stiletto Wars image

Stiletto Wars image

Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience
British department store Harrods is getting shoe fanatics to engage with its amplified footwear selection with a heel-themed digital game.
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Mobile encompasses automotive purchase funnel: L2
Mobile now plays an integral role in every stage of the purchasing process for cars, according to a report by L2.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.
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Holland & Holland reenters US market with New York Gun Room retail space
British gunsmith and lifestyle brand Holland & Holland is increasing its retail presence in the United States with a new space in New York.
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Diane von Furstenberg looks to retailers to amplify wrap dress anniversary
Bloomingdale’s and Galeries Lafayette are expanding on the 40th anniversary celebration of Diane von Furstenberg’s wrap dress with in-store displays and campaigns.
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Lexus spurs students to be environmental stewards
Toyota Corp.-owned Lexus is renewing its Eco Challenge to help young innovators get the support and resources they need through Dec. 8.
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St. Regis Deer Valley highlights seasonal mountain attractions
The St. Regis Deer Valley in Park City, UT, is tapping into the interest sustaining the brand’s Family Traditions campaign with a family-geared package before the snow comes.
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Top 5 brand moments from last week
Louis Vuitton placed shutters in Saks Fifth Avenue’s windows and Harrods opened a pop-up restaurant for Michelin-starred chefs.
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Luxury cars, Barneys, Cavalli and Vogue – News briefs
Today in luxury marketing – Customer satisfaction with new luxury cars hits the skids; Intel poised to launch luxury smart bracelet at Barneys; Cavalli bites back in graffiti case; Vogue Italia features 50 models on its September 2014 cover.
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Power of design and imagination: Lessons from Apple and Nokia
What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.
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