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Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction – Luxury Daily

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August 16, 2016

Léa Seydoux for Les Parfums Louis Vuitton

Léa Seydoux for Les Parfums Louis Vuitton

Chinese affluent rank healthcare ahead of finances among top concerns: report
Healthcare is the biggest concern of China’s growing high-net-worth population, according to a report from Hurun and insurance firm Taikang.
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Carolina Herrera fragrance effort dares good girls to try bad decisions
U.S. fashion label Carolina Herrera is showing that being virtuous all the time is overrated to launch a seductive scent.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Nordstrom encourages consumers to live in the moment for fall ads
Department store chain Nordstrom is making a statement about the never-ending fashion cycle in its fall campaign.
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Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction
Hearst-owned publication Harper’s Bazaar is assisting French fashion house Louis Vuitton in spreading awareness for its long awaited return to the fragrance category.
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Piaget uses summer as muse for festive collection
Swiss jeweler Piaget is encapsulating the ambiance of a late summer afternoon in vibrant party-ready pieces.
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Porsche brings racetrack performance to road with latest Boxster
German automaker Porsche is showing consumers the only reason its drivers are ever late.
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Smartphones influence 84pc of millennials shopping in stores: report
Retailers should stop thinking of mobile as a disruptor but instead embrace it to help usher in sales by making the shopper’s journey more efficient, as 34 percent of consumers leverage devices in-store for product information, according to new insights from Alliance Data.
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Swarovski, Bang & Olufsen, Krug and Farfetch – Live news
Luxury Daily’s live news from Aug. 15 – Condé Nast celebrates Swarovski crystals in latest title debut; Bang & Olufsen revamps TV as decor centerpiece; Krug books isolated island for music and culinary festival; Farfetch says cheers to next million after reaching consumer milestone.
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Fendi, Dior, small luxury hotels and China – News briefs
Today in luxury marketing – How Fendi went from leather goods to Lagerfeld; Dior to host Guggenheim International Gala with Maria Grazia Chiuri as co-chair; Making a case for small luxury hotels; China continues duty-free expansion to keep luxury spending at home.
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Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.
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