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Guess compiles top social campaigns for New Year’s outfit inspirationBy
Guess is leaning on fashion experts to help suggest style choices to social media followers for New Year’s Eve, instead of pumping out stock images, as so many others do for a lasting impression.
The apparel and accessories manufacturer has compiled a list of its best outfits on social media, from its social influencers to photos from its own events. Guess is hoping to drive last minute sales before the New Year, hoping to entice consumers who are still looking for an outfit.
New Year’s celebrations
Guess tweeted out a post to entice those looking for a last minute New Year’s out with a tweet reading, ” “Nothing to wear for New Year’s Eve?” The post included the lightening and heart emoji to grab the attention of social media users.
Interested users that click on the link are brought to a native page within Twitter that shared a variety of posts featuring outfits through the holiday season. The list compiled various holiday looks from Guess’ own social media post collection, social influencers modeling Guess apparel on their own and images from holiday events hosted by the brand.
Guess’ lists include 20 different looks that users can purchase online and in stores for what is left. Each outfit shared is meant to be a fitting outfit for the New Year’s holiday.
One image from Twitter user @racquelnatasha shares a photo of the social influencer leaning up against a wall with one of Guess’ red holiday dresses. Users can click on to purchase the dress and to see Guess’ repost of Racquel’s post reading, “Nothing to wear for #NewYearsEve? Take a cue from @racquelnatasha and go for ravishing red,” including an emoji of a rose, along with the link to purchase and the hashtag #LoveGUESS.
Other posts include pictures of Guess’ inventory along with GIFs of photoshoots and photographs of events.
Guess also recently partnered with Peace Over Violence for Denim Day today, raising awareness and funds to combat sexual violence while driving online sales and its brand image.
Denim Day was promoted heavily through social media urging consumers to get involved with the conversation and pledge via Twitter and Facebook to wear denim today in protest of sexual violence with the hashtag #denimday. Guess shared links with similar text persuading consumers to purchase apparel online, with $2 from each purchase going to the cause (see more).
Guess Jeans fashioned a more personalized mobile shopping experience with its new commerce application, allowing users first access to collections and customized style recommendations.
The retailer drove sales through a streamlined experience on mobile, giving consumers control of their shopping experience wherever they are with features such as individual fashion suggestions, wish lists, VIP access and rewards. Guess hoped the ramped up strategy and app will drive sales of its jeans (see more).
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