Do Saks’ woes signal luxury retail shift?
Saks Fifth Avenue is offering cues for fellow luxury retailers as it revamps its bricks-and-mortar strategy and gears up for a comeback from weak 2012 profits by marrying the in-store and ecommerce experiences.
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Gucci ups mobile conversion 70pc via optimized site
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversation since the beta launch of its optimized Web site for iOS and Andriod devices.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Luxury marketers tap Lover.ly for bridal ecommerce push
Luxury brands and retailers such as Bloomingdale’s, Kwiat, Nordstrom, Oscar de la Renta and Saks Fifth Avenue are partnering with visual bridal search engine Lover.ly to push products via the site’s new shopping section.
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Ritz-Carlton boosts guest experience through Asprey partnership
Hotel chain Ritz-Carlton is partnering with Asprey to boost the hotel experience by offering the British jeweler and silvermith’s amenities in every guestroom.
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Chivas Regal, Pininfarina flaunt craftsmanship via design partnership
Scotch maker Chivas Brothers and Italian car designer Pininfarina are showcasing the craftsmanship behind their brands by together designing a new case for the Chivas 18 scotch whiskey.
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Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
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Chanel, Mercedes, Brussels and China – News briefs
Today in luxury marketing – Karl Lagerfeld casts Tilda Swinton for Chanel campaign; Daimler nominates Avon ex-chief Jung to supervisory board; Brussels woos corporate titans of fashion; Chinese luxury spending plummets at home as It skyrockets abroad.
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Tracking mobile offers from eyeball to purchase
A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer’s site on their mobile device while shopping in a retail store.
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