Gucci taps top DJs for Spotify hub to extend Bamboo Fringe efforts
Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.
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Nowness adds shoppable video feature to sell with subtlety
The LVMH-owned and editorially independent Web site Nowness has unveiled a new shoppable video feature to blend content and commerce.
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Macallan targets tech entrepreneurs at SXSW with Instagram
Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
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Audi, BMW, Lexus boast rising brand values: report
German automaker Audi’s brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.
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Jaguar Land Rover joins Invictus Games to empower veterans
British automaker Jaguar Land Rover is sponsoring the first Invictus Games Sept. 10-14 that gives sick or wounded service members the opportunity to compete in a number of sports.
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Smythson targets trendy consumers with Quentin Jones collection
British leather goods maker Smythson has partnered with artist Quentin Jones on a collection of handbags, diaries and key chains bearing Ms. Jones’ cartoon drawings.
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Guerlain introduces new foundation through beauty tutorial approach
France’s Guerlain is taking a product-driven approach to the beauty tutorial by teaching enthusiasts how to achieve a specific branded look using a specific type of foundation.
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Four Seasons brings art enthusiasts on 16-day European trip
Four Seasons Hotels and Resorts is preparing for its next around the world package April 20 through May 5 that centers on the arts while traveling throughout Europe.
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Dior, Prada fete Condé Nast Traveler’s redesign in March edition
Dior, Omega and Prada were among the marketers vying for attention in the newly redesigned Condé Nast Traveler’s March issue.
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Brunello Cucinelli, Michael Kors, luxury real estate and Dior – News briefs
Today in luxury marketing – Brunello Cucinelli affirms double-digit 2014 sales and profit growth; Michael Kors and Aerin Lauder talk style; At a luxury building on the Upper West Side, the perks start at the curb; Peter Philips named creative and image director of Christian Dior makeup.
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Tips on simple and personalized mobile design
The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.
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