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Gucci places focus on fine jewelry with The Cut mobile ad – Luxury Daily

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December 2, 2014

Gucci jewelry campaign image

Gucci jewelry campaign image

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Ferragamo pays homage to rule breakers with menswear profiles
Italian leather goods maker Salvatore Ferragamo is commemorating its founder’s determination and vision with a video series profiling men who also make their own rules.
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Dior invents fantastical factory to spur gifting
French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory.
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Van Cleef & Arpels creates interactive microsite for winter
French jewelry house Van Cleef & Arpels is celebrating the holiday season with a winter-themed microsite that encourages consumer participation.
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98pc of executives report impact from formal listening programs: survey
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have a formal listening program, according to a new survey conducted by Shullman Research Center.
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Gucci places focus on fine jewelry with The Cut mobile ad
Italian apparel and accessories label Gucci is aiming for holiday purchases with multiple banner advertisements for its jewelry on the mobile-optimized Web site of New York magazine’s The Cut.
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BMW celebrates motorsport anniversary with documentary release
German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.
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Vertu, luxury brands, Ralph Lauren and Chanel – Live news
Luxury Daily’s live news from Dec. 1 – Vertu pushes bespoke options for Cyber Monday; Brands fight HIV transmission among children with teddy bear auction; Ralph Lauren bridges fashion, technology for handbag innovation; Chanel reinvisions inspiration behind its iconic jacket in latest film.
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Black Friday, Hong Kong, Audi and Mulberry – News briefs
Today in luxury marketing – Online sales set Black Friday record; Hong Kong counts cost of protests on city’s core shopping districts; Audi makes revised Q3 greener; Mulberry appoints Johnny Coca.
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Inviting nominations for the 2014 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Why now is the time to invest in iBeacon technology
The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.
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