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Gucci introduces new campaign in The Cut mobile advertisement – Luxury Daily

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July 17, 2015

Gucci fall/winter 2015 campaign

Gucci fall/winter 2015 campaign

Duty-free spending to grow 51pc in 5 years: report
The number of outbound international travelers is projected to reach 1 billion by 2018, creating an opportunity for luxury brands to reach a global audience through airport retail placements, according to a report by Conlumino.
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Burberry invests in New York market with expanded SoHo shop
British heritage brand Burberry has reopened its SoHo boutique in New York after extensive renovations to the space.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Printemps tours local hotels in window displays
French department store chain Printemps is paying homage to Parisian hotels with an in-store campaign that pairs high fashion with hospitality.
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Gucci introduces new campaign in The Cut mobile advertisement
Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.
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Porsche introduces branded restaurant to expand consumer experiences
German automaker Porsche is diversifying its offerings with a new fine dining restaurant in its experience center in Atlanta.
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Ritz-Carlton spurs spontaneous holiday travel with Middle Eastern promotion
The Ritz-Carlton Hotel Company is encouraging Middle Eastern travelers to celebrate the festival of Eid-ul-Fitr by visiting some of its most beautiful locations in the United States.
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How Google’s buy button, voice search could make retail sales skyrocket
NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.
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Johnnie Walker, Chanel, Penhaligon’s and Cartier – Live news
Luxury Daily’s live news from July 16 – Johnnie Walker touts Scottish heritage via limited-edition bottles; Chanel keeps it all in the family with Lily-Rose Depp casting; Penhaligon’s returns to barbershop roots for latest fragrance; Cartier explores Congloese art progression at foundation exhibit.
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Swatch Group, LVMH, NYFW: Men’s and Balmain – News briefs
Today in luxury marketing – Swatch Group’s first-half net slumps 20pc; LVMH to launch Apple Watch rival; Duckie Brown and Michael Kors make the case for American fashion at New York men’s shows; Balmain taps power sisters for fall 2015 campaign.
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Why store visits are not conversions
Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.
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