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Gucci ingrains brand symbols into consumer lexicon via in-app game – Luxury Daily

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August 17, 2016

Gucci's DIY service at its Milan flagship

Gucci’s DIY service at its Milan flagship

Can Neiman Marcus recover from delayed IPO and diminished revenue?
While retailers recoil from falling stocks, Neiman Marcus is still awaiting its own IPO and transfer of ownership.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Click here to read the entire article on Luxury Daily

In conversation: Luxury Marketing Council’s Greg Furman and Luxury Daily’s Mickey Alam Khan
Luxury Daily founder and editor in chief Mickey Alam Khan is interviewed by Greg Furman, founder/chairman of the Luxury Marketing Council. In this 29-minute dialogue, Mr. Alam Khan discussed his background, Luxury Daily’s founding and focus, the state of the luxury business, how technology and evolving consumer habits have disrupted luxury sectors across the board, and why luxury brands should hang on to their values in the face of numerous temptations to follow mass-market ploys.
Click here to read the entire article on Luxury Daily

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Click here to read the entire article on Luxury Daily

Will Estée Lauder see Tom Ford Beauty-level success with Victoria Beckham?
Beauty marketer Estée Lauder is letting consumers in on the glam routine of Victoria Beckham ahead of launching the designer’s limited-edition color cosmetics line next month.
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Gucci ingrains brand symbols into consumer lexicon via in-app game
Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.
Click here to read the entire article on Luxury Daily

Gemfields teams with M2M for style-centric content
Colored-gemstone miner Gemfields is establishing a presence during New York Fashion Week this September through an influencer film series.
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Audi relaxes driving with V2I traffic light communication
German automaker Audi is transforming the market with the first offering of a futuristic technology.
Click here to read the entire article on Luxury Daily

Mobile app due diligence sets SkyJet up for success
Private aviator Skyjet has transformed its business method thanks to the success of its instant booking mobile application.
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WSJ. Magazine retains September aptitude with 4pc ad page increase
Chanel, Prada and Saint Laurent Paris are speaking directly to 2.6 million female readers as they advertise for fall/winter 2016 in the September Women’s Fashion edition of WSJ. Magazine.
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Burberry, W magazine, Le Méridien and automobiles – Live news
Luxury Daily’s live news from Aug. 16 – Burberry teases first see-now, buy-now campaign; W magazine, Simon Malls launch nationwide model search; Le Méridien properties included in HEI security breach; Wealthier car buyers pick large vehicles, technology over prestige.
Click here to read the entire article on Luxury Daily

Counterfeiters, Coty, real estate and Tesla – News briefs
Today in luxury marketing – Luxury brands get tough with counterfeiters; Coty may shed fragrance lines as focus shifts to higher end; Many downtown luxury apartments sit empty; Tesla cooperating with French authorities investigating car fire.
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4 steps to make mobile marketing more effective
When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.
Click here to read the entire article on Luxury Daily

5 emerging trends in fragrance marketing strategy
When almost half (49 percent) of all yearly perfume sales are over the festive period, having the right launch strategy in place is vital to success.
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