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Gucci hands Snapchat over to ‘creative pioneer’ Jared Leto – Luxury Daily

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December 14, 2015

Image from Jared Leto Snapchat story for Gucci

Image from Jared Leto Snapchat story for Gucci

Louis Vuitton reveals inner techie to launch personal collection
French apparel and accessories brand Louis Vuitton is inviting consumers to get a little closer with its new fashion jewelry collection.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article article on Luxury Daily

Gucci hands Snapchat over to “creative pioneer” Jared Leto
Italian fashion label Gucci is providing an inside look at its latest advertising photo shoot by handing its Snapchat over to the campaign’s star, actor and musician Jared Leto.
Click here to read the entire article article on Luxury Daily

Blancpain ventures south to keep consumers cool
Swiss watchmaker Blancpain is marching into the cold to help illustrate the effects of global warming.
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La Mer positions origin story as “holiday miracle” in short film
Estée Lauder Cos.’ Crème de la Mer is reimagining the story of its creation and eternal draw toward the sea to inspire consumers around the holidays.
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Le Meridien targets kids to bring in families
Starwood Hotels & Resorts’ Le Meridien is reimagining play time to “redefine the future of family travel.”
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Top 5 brand moments from last week
It’s the most wonderful time of the year.
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Mobile video ad views on YouTube surpass desktop in 2015
Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.
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McQueen, Peninsula, Jaguar Land Rover and Fondation Louis Vuitton – Live news
Luxury Daily’s live news updates from Dec. 11 – McQueen slated to show in London for autumn/winter 2016; Peninsula provides hotel experience to-go in airport boutique; Jaguar Land Rover confirms plans for Slovakian plant; Fondation Louis Vuitton brings artistic approach to the airwaves.
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Social commerce, Panama, holiday windows and Saks – News briefs
Today in luxury marketing – A fast and flat fashion world; How Panama is becoming the next luxury hot spot; Simon Doonan on holiday windows, the ultimate freebie; Saks woes send Hudson’s Bay tumbling after Q3 loss.
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Striking the balance between content and ads in a mobile-first world
Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.
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