Barneys champions transgender individuals in spring ad campaign
Specialty retailer Barneys New York is aligning itself with the fight for transgender equality with an ad campaign and outreach.
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Number of luxury consumers to reach 440 million by 2020: BCG
Luxury consumption will grow organically over the next 10 years with overall spending growing from approximately $985.5 billion today to almost $1.2 trillion in 2020, according to a new report.
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Van Cleef & Arpels affirms relationship with Russia via ballet jewels
French jeweler Van Cleef & Arpels is showcasing its artistic relationship with Russia by expanding its high-jewelry collection Ballet Précieux to include pieces inspired by five Russian ballets.
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Zegna and Maserati pair up to highlight shared heritage
Italy’s menswear brand Ermenegildo Zegna designed a capsule collection of active attire with Italian auto company Maserati for its yacht team.
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Lexus elevates 12 young designers from around the world via contest
Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award.
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Luxury Collection taps Helena Christensen to explore Peru
Starwood Hotels and Resorts’ The Luxury Collection enlisted photographer and former supermodel Helena Christensen as its newest global ambassador to portray the exploratory nature of the brand.
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Bentley explores lifestyle scope in Winter branded magazine
British automaker Bentley Motors accelerated its status as a full lifestyle brand by promoting its non-automotive product range in its branded magazine’s Winter issue.
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Gucci grabs reader attention with limited-edition fragrance ad
Italian fashion house Gucci is sparking interest in its limited-edition Guilty fragrance bottle with two advertisements on WWD’s mobile site to appeal to the fashion-forward readership.
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47pc of US millionaires optimistic about economy: report
The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.
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China, digital trends, luxury real estate and Aston Martin – News briefs
Today in luxury marketing – Chinese luxury shopping trends 2014: no logos and less money driven by anti-corruption measures; Ten digital trends to watch; Bay Area luxury home sales take off; Luxury car dealer sells $26K mini convertible Aston Martins for children.
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Capitalizing on the Cult of Immediacy
No one under the age of 25 knows what it is like to be stumped.
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