Gucci goes mobile with in-store service app
Italian label Gucci is turning to mobile to enhance its in-store shopping experience with an application that aims to provide a higher level of service for luxury consumers via employee-handled wireless devices.
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BMW appeals to consumers with history, humor via social video
BMW is using humor to appeal to consumers in its latest social video called “Three of a kind” that portrays the history of the 3 Series through a trio of uncanny characters.
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New ultra-luxury publication proves potential for ad campaign leverage
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
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Multichannel approach necessary for Mother’s Day marketing
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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IPad makes up 89pc of mobile commerce revenue: study
IPads are still king when it comes to driving mobile commerce, according to a new study from RichRelevance.
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Maserati, L’Oreal, Starwood and Chinese ecommerce – News briefs
Today in luxury marketing – Fiat to expand Maserati output; Emerging markets boost L’Oreal first-quarter sales; Starwood Hotels combines Americas units, makes executive changes; China’s ecommerce upswing.
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Engaging the richest audience with the richest media
Consumer spending is the main driver of economic growth and since 5 percent of the nation’s wealthiest households account for about 37 percent of consumer spending, this is a hopeful sign that the economy is in recovery mode.
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