Are fashion designers the new branding tool?
Many fashion designers are moving into the spotlight by showing off other talents, but how much does this additional exposure really help a brand?
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Gucci drives traffic to mobile site via alluring ads on The Cut
Italian fashion house Gucci is driving traffic to its newly updated mobile Web site through alluring ads on New York magazine’s The Cut.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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How Instagram is fueling Web design
Instagram is proving to be a shining star for brands to tie together mobile and social marketing efforts. Companies such as Taco Bell, Urban Outfitters and Chobani are tapping into this opportunity to make Instagram content prominent on their Web sites.
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US ecommerce sales to hit $370B by 2017, pushed by mobile: Forrester
Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.
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Flexjet exec: Luxury brands are defined by the customer experience
Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.
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Ralph Lauren, Louis Vuitton target cultured readers of Tatler
Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.
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Dior, John Galliano, Net-a-Porter and Nicholas Kirkwood – News briefs
Today in luxury marketing – Inside the Dior at Harrods takeover; John Galliano not taking up CSM teaching post; Net-a-Porter launches beauty; Investors eyeing Nicholas Kirkwood.
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What real-time branding means for luxury brands
When we talk about RTB in the online advertising industry, we are typically talking about “real-time bidding,” or programmatic buying, aka the “race to the bottom.” It is not a place any luxury brand wants to be.
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