Understanding the brand’s risk tolerance key to intellectual property agreements
NEW YORK – When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
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54pc of luxury home hunters deem chef’s kitchen most important feature: report
A new report from Realtor.com explores the motivations and interests of consumers on the market for a luxury home.
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Adopting technology early provides a strategic advantage
LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.
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Gucci counsel says consumer consent essential in mobile marketing
NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
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Luxury hotels should spruce up culinary offers for Mother’s Day
As Mother’s Day approaches on May 11, luxury hotels are appealing to the family sentiments of sons, daughters, siblings, spouses and relatives of all stripes.
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Twitter supplies Web site cards to lower cost-per-clicks
Twitter’s new Web site cards will likely help luxury brands boost click-through rates and steer viable consumers to useful content.
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Mobile Commerce Daily’s Mobile Commerce Outlook 2014
The outlook for mobile commerce has never looked brighter as retailers and merchants of all hues embrace mobile as a key medium that not only drives sales on devices but also to bricks-and-mortar stores where the bulk of retail still occurs.
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Kering, Italian wines, Oscar de la Renta and London suites – News briefs
Today in luxury marketing – Kering reorganizes luxury unit amid confidence for Gucci, Puma; Three lessons of luxury branding from Italian wines; Oscar de la Renta’s big night; Inside London’s super suites.
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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
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Does Target’s breach spell threat or opportunity for mPOS?
With the recent high-profile security breaches in the retail industry, and growing adoption of mPOS among larger retailers and businesses, the bar has been raised on mPOS security features.
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