Gucci combines physical, mobile commerce via digital store-in-store
Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.
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Fendi grabs eyes in Vogue.com campaign
Italy’s Fendi is looking to target a trendy, fashion-forward audience with interactive advertisements for its eyewear on Vogue.com.
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How New York luxury flagships can target Chinese tourists
Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help a marketer gain brand loyalists, experts say.
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Bergdorf boasts affluent lifestyle via women’s fall preview magazine
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.
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Ritz-Carlton taps email for American Express partnership
Hotel chain Ritz-Carlton is using email to entice stays at its properties with special promotions when guests use American Express cards to book their stays online.
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Lexus sponsors NPR, ESPN online media to leverage multichannel RX campaign
Toyota Corp.’s Lexus is extending the “What’s Next?” concept for its RX and RX F Sport models in a series of online video and audio sponsorships with NPR, MSN, ESPN and Food Network, which the automaker rounded out with television and digital advertisements.
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Luxury automakers, Dior, Hermès and debt crises – News briefs
Today in luxury marketing – Luxury automaker category is mixed bag of numbers; Bill Gaytten presented his last Dior collection; French police seize $22.7 million in fake Hermès; Industry weighs in on Italy, debt worries.
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Short codes are a scam, and SMS marketing is dying. Is there hope?
Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?
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