Gucci boasts strongest digital performance among fashion brands: L2
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Karl Lagerfeld gets personal as guest-editor in chief of Vogue Paris
Fashion designer Karl Lagerfeld has teamed with Vogue Paris staffers to guest-edit the Vogue Paris Christmas issue, available on newsstands Dec. 5.
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Lane Crawford puts family first in festive campaign
Chinese department store chain Lane Crawford is giving consumers a platform to prove all holiday traditions are worthy of a story.
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Tag Heuer takes flight alongside alpine adventurer in sponsored film
Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.
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BMW, Audi, Porsche to bring major charging network to Europe
Luxury automakers BMW, Audi and Porsche are working together to establish electric vehicles as a more conventional means of travel by building a high-powered charging network in Europe.
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Sentient Jet brand ambassador opens up customer experiences
Private aviation firm Sentient Jet is cooking up an innovative campaign to go along with its newest and first brand ambassador announcement, celebrity chef Bobby Flay, including events and preferred restaurant reservations.
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Moncler, Dom Pérignon, Graff Diamonds and Hermès – Live news
Luxury Daily’s live news from Nov. 29 – Moncler braces for colder destinations in Middle Eastern pop-up; Dom Pérignon vintages, bespoke trunk subject of dedicated Auctionata livestream; Graff lauds diamond-cutting ability for heart-shaped stone; Hermès’ Petit h ensures one-of-a-kind holiday gifting.
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Gilt, China, vehicle bans and Breitling – News briefs
Today in luxury marketing – Gilt goes cruising; Luxury industry can’t count on China’s reverse Silk Road; BMW, Porsche face sales ban on some models in South Korea; Swiss watchmaker Breitling said to be considering a sale.
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Inviting nominations for the 2016 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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5 ways to use real-world insights and data analytics to engage with consumers visiting stores
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
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App marketing tips for this holiday season
The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.
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