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Moschino employs new branded channels to promote mobile efforts
Italian designer Moschino is continuing its goal to reach the current on-the-go consumer with a newly-released mobile site that the brand is pushing through its recently-created Twitter account.
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Gucci amps up ecommerce with first shoppable campaign video
Italian fashion house Gucci is targeting web-savvy shoppers with brand’s first click-to-buy video for its pre-Fall 2011 collection.
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How luxury marketers can entice purchase by using sound in digital marketing
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts
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Ritz-Carlton, Four Seasons tower over competitors in customer satisfaction: J.D. Power
Luxury hotel chains Ritz-Carlton and the Four Seasons top the charts in overall customer satisfaction, according to a recent survey from J.D. Power and Associates.
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Balenciaga relaunches Web site, channels Tumblr vibe
Balenciaga is targetting fashion-savvy, social media-adept shoppers with its newly redesigned, blog-like Web site.
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Mulberry, Bottega Veneta and Karl Lagerfeld – News briefs
Today in luxury marketing – Mulberry world’s top fashion stock as overseas sales boom; Bruce Weber’s video for Bottega Veneta’s first fragrance.
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The correct relationship between apps, mobile Web sites and Web sites
Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.
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