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Growth of mobile commerce creates online and in-store opportunities: BRP – Luxury Daily

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December 7, 2015

Image courtesy of Michael Kors

Image courtesy of Michael Kors

Growth of mobile commerce creates online and in-store opportunities: BRP
Mobile commerce creates myriad opportunities for retailers, but they must first accommodate consumers’ concerns, according to a new report by Boston Retail Partners.
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Valentino retraces roots with Roman creative project
Italian fashion house Valentino is further entwining itself with its hometown of Rome through a performance installation at Art Basel Miami.
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Ferragamo tries on icons for a new footwear generation
For its ongoing “100 Years, 100 Days” initiative, Italian footwear label Salvatore Ferragamo has launched a shoe capsule reimagining its classic designs.
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Harvey Nichols promotes honesty in tongue-in-cheek Christmas effort
British department store chain Harvey Nichols is using its retail expertise to protect consumers from a new holiday-induced malady.
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Top trends across 2015’s award-winning mobile campaigns: report
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
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Porsche begins new chapter with electric Mission E
German automaker Porsche is turning the page in its history with the first electric vehicle in its fleet.
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Top 5 brand moments from last week
Luxury marketing relies heavily on perception, which in turn has resulted in brands becoming increasingly aware in one way or another.
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David Yurman, Neiman Marcus, Grace Coddington and Moschino – Live news
Luxury Daily’s live news from Dec. 4 – David Yurman expands retail presence to Hawaii; Neiman Marcus enlivens Christmas Book’s Fantasy Gifts pages for mall viewing; Grace Coddington book reprinted after initial run’s success; Moschino captures video game nostalgia in Super Mario Bros. capsule.
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Tamara Mellon, holiday windows, Manolo Blahnik and Nokia – News briefs
Today in luxury marketing – Tamara Mellon: A quick stay in bankruptcy and partnership with NEA; In digital age, holiday windows still drive sales; Manolo Blahnik shoes in court; Finland’s Nokia closes maps unit sale to German car makers.
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