Groupon’s mobile volume grows, reaches 30pc
For daily deals giant Groupon, mobile is playing a bigger role all the time in how consumers access and purchase deals. For April, the company reported that nearly 30 percent of its North American transactions were completed on mobile devices, up from 25 percent in December 2011.
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Six Flags teams up with Nokia on its only smartphone app this summer
In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA
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Kindle Fire’s light dims as sales, distribution troubles arise
Kindle Fire’s share of the tablet market plummeted to just over 4 percent during the first quarter, down significantly from the 16.8 percent share it posted in the fourth quarter, according to IDC. The news follows Target’s announcement last week that it will stop carrying the Kindle Fire.
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News Corp.’s The Daily tweaks subscription model with first iPhone app
News Corp.’s The Daily continues to build its mobile-only news strategy with an iPhone application featuring a lower subscription cost aimed at acquiring new users.
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TAG Heuer stamps mobile call-to-action on Vogue ad
Luxury Daily today – TAG Heuer stamps mobile call-to-action on Vogue ad; American Express CEO: Reinvention, constant values ingredients for digital transformation.
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Mobile apps in the small to midsize business’ marketing mix
Mobile is quickly earning its place in the integrated marketing mix of brand marketers of all sizes. In fact, total United States mobile and social media revenue including consumer and business access, content, advertising and marketing is expected to grow 30.8 percent year over year in 2012.
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