John Varvatos leverages designer personality via HuffPost Style, SXSW chat
Menswear label John Varvatos is marrying its roots in both the fashion and music industries through participation in “HuffPost Style Sessions” at Austin, TX’s SXSW 2013 festival.
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Online reviews to influence affluent travelers over peer recommendations: report
Affluent consumers will spend more on vacations this year and rely on online reviews and discount offers to make their travel decisions, according to a new report by Unity Marketing.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Gramercy Park Hotel revamps Web strategy to include tailored mobile experience
New York’s Gramercy Park Hotel overhauled its Web site to match up with the tangible hotel experience and simplify the booking process for desktop and mobile users.
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Ritz-Carlton targets sports fans with basketball charity package
The Ritz-Carlton, Charlotte, NC, is targeting sports enthusiasts with a basketball package to be sold for charity in partnership with the Charlotte Bobcats National Basketball Association team.
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Twitter, Vine, mobile and the end of attention span
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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Facebook revamps newsfeed with mobile-first approach, opening up opportunities for marketers
In a reflection of the important role that mobile plays in how consumers access content these days, Facebook’s newly redesigned newsfeed is heavily influenced by mobile design, even on the desktop.
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Michael Kors, Georg Jensen, Ferrari and Trump – News briefs
Today in luxury marketing – Michael Kors honored by Couture Council; David Chu named CEO of Georg Jensen; Ferrari $1.3M hybrid hits resurgent luxury market; Donald Trump aims to bring luxury to Doral Golf Resort & Spa.
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Treat mobile holistically rather than as a silo
With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.
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