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Luxury retailing is understanding the product experience, not the product itself
NEW YORK – In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing’s president during Initiatives in Art and Culture’s Gold: Trends, Techniques and Transparency conference April 9.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Neiman Marcus ventures into pre-owned watches with Crown & Caliber collaboration
Department store chain Neiman Marcus is expanding its watch selection through a partnership with luxury timepiece consignor Crown & Caliber.
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Luxury brands court millennials with music festival guides
With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.
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Zegna campaign shares sheep to highlight quality materials
Italian menswear label Ermenegildo Zegna is reminding consumers about its use of high-quality materials through a digital campaign that asks “Why are suits made of wool?”
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Govberg Jewelers helps horologists manage collections via mobile app
U.S.-based Govberg Jewelers is helping watch enthusiasts better manage their collections by releasing a new mobile application that will aid in maintaining, servicing and storing information about their timepieces.
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Jaguar appeals to athletic consumers with new XF’s accessories
British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.
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Frette whisks consumers away with travel-themed summer catalog
Italian linen maker Frette is showing off the various global locales that inspired its summer 2015 collection in its seasonal catalog.
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Travel + Leisure implements Web, print updates to channel visual storytelling
Time Inc.’s Travel + Leisure has reworked its print format to account for its Web site overhaul to better express the title’s content to its passionate and travel-focused readership.
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Top 5 brand moments from last week
Through the use of digital touchpoints, a host of luxury brands broadened their presence using different mediums.
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Harrods, Anya Hindmarch, Swarovski and Chanel – Live news
Luxury Daily’s live news from Apr. 10 – Harrods hosts summer-themed interior and design windows; Anya Hindmarch celebrates weddings this season with online shop; Swarovski polls consumers about brand sustainability; Chanel hosts collection on Net-A-Porter to test ecommerce.
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Apple Watch, BMW, handbags and Donna Karan – News briefs
Today in luxury marketing – Apple Watch debuts in London, Paris Stores; BMW’s tech chief ready to meet changing consumer demands; The truth about handbags; Donna Karan, Parsons link on Haiti initiative.
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Apps are key to a meaningful user-centric mobile strategy
Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
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