Google’s wireless strategy has potential to be global carrier-agnostic service
Google’s intention to offer wireless talk and data plans one a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to offer higher-priced marketing services.
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Nissan’s potent mobile pitch mixes native ads, geo-location and customization
Nissan is driving customized, local car shopping experiences via a native ad on Huffington Post that makes it easy for readers to build their desired vehicle configuration and get a quote from a nearby dealer.
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CBS Interactive launches advertisement studio to capitalize on mobile content
Digital content network CBS Interactive launched Studio 61, an in-house production company to develop mobile and digital content exclusively for brands and marketers.
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Le Méridien Hotels spikes travel fever with Instagram contest
Le Méridien Hotels and Resorts is leveraging a social media contest on Instagram, enticing users to interact with a professional photographer to celebrate its new Follow Me video campaign in the hopes of winning rewards points for the brand’s mobile loyalty platform.
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Alternative Apparel leverages digital optimization for 161pc Facebook sales increase
Alternative Apparel is one of the brands leveraging digital marketing optimization platform Accomplice to link its outbound advertisements and social media material with ultimate brand objectives, resulting in the brand seeing a 161 percent increase in revenue from Facebook.
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