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Google’s Eddystone has opportunity to take beacon leadership from Apple – Mobile Marketer

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July 16, 2015

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Google’s Eddystone has opportunity to take beacon leadership from Apple 
Google’s Eddystone could be a big step forward for beacons, but if Apple does not play along this could potentially set the stage for another standards war.
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Universal’s Minions a strong match for emoji keyboard frenzy
Universal Studio’s Minions film released an emoji keyboard prior to its box office opening, adeptly leveraging the lovable qualities of the film’s characters to support the franchise and let users have fun with the brand.
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Local-first travel apps trump branded hotel and airline offerings: report
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
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Birchbox targets male customers with virtual reality fun
Grooming product subscription service Birchbox Man is delivering a unique augmented reality experience to members to further develop its newer male side of the service.
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Veuve Clicquot highlights Champagne’s mixology potential in digital campaign
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
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