Google’s AMP meets mobile ads for faster brand experiences
With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.
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Snapchat, Bitmoji partnership has potential for personalized engagements
Marketers will now have the ability to bond with followers in an intimate manner on Snapchat with the introduction of Bitmoji capabilities in which users can now integrate the image generator into their accounts.
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Star Trek Beyond lands exclusive content on Atom ticketing app
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.
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Fairlife milk appeals to teenagers with comedic social media tropes
Premium milk brand Fairlife is tapping into The Onion’s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled video campaign that urges viewers to do nothing.
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