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Google takes leaf from Apple playbook, tightens grip on Android – Mobile Marketer

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May 18, 2012

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Google takes leaf from Apple playbook, tightens grip on Android
Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.
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Johnson & Johnson exec: Mobile is more strategic than promotional
NEW YORK – A Johnson & Johnson executive at IAB’s Innovation Day conference said that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.
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National Cancer Institute taps SMS to urge teens to quit smoking
The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.
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Flipboard exec dishes on market strategy
NEW YORK – A Flipboard executive at IAB’s Innovation Days conference said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.
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End of paid media?
It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.
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