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Google mimics Amazon’s tablet play, but does it have the goods? – Mobile Marketer

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June 28, 2012

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Google mimics Amazon’s tablet play, but does it have the goods?
Google is betting big with its new Nexus 7 tablet and the company is hoping to make a giant splash in the increasingly competitive market where Apple and Amazon currently hold the top spots.
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Apple’s iPhone generates $150B in revenue but faces rougher waters ahead: report
Over the past five years, the iPhone played a key role in making smartphones popular and helped drive Apple to new heights but maintaining the momentum going forward could prove to be a challenge.
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Cadillac taps print to showcase new car model via QR codes, calls-to-action
Carmaker Cadillac is tapping print to promote its XTS model with customized mobile bar codes and calls-to-action that give users difference experiences based on publication titles.
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Blue Moon spearheads location, context via mobile ads
MillerCoors-owned Blue Moon is centering a new mobile advertising campaign around location and context that is ultimately aimed at driving sales of its products.
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Hearst ramps up mobile strategy with HTML5 sites, private ad exchange
Hearst is coming on strong in mobile, having recently redesigned all of its digital properties using HTML5 technology while also launching an ad exchange that will enable advertisers to deliver mobile ads at scale.
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Mobile intelligence paves way for spontaneous commerce: Forrester analyst – Luxury Daily
Luxury Daily today – Mobile intelligence paves way for spontaneous commerce: Forrester analyst; Louis Vuitton, Chanel most-searched handbag brands: research.
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4 main technologies underlying mobile commerce apps
The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.
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