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Google makes mobile advertising more transparent with goal of attracting bigger budgets – Mobile Marketer

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Google makes mobile advertising more transparent with goal of attracting bigger budgets
To help marketers better understand mobile attribution, Google has introduced a new calculator tool providing equations and benchmarks so marketers can estimate the value of their mobile advertising.
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Ocean Spray taps rich media to strengthen mobile advertising campaign
Ocean Spray is making its new mobile advertising campaign interactive by adding rich media into the mix to drive click-throughs.
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Washington Post blends online and print content with interactive iPad app
The Washington Post has revamped its flagship iPad application with content that includes digital replicas of print content in addition to Web articles.
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PBS Kids steps up interactive education opportunities with mobile app
Public Broadcasting Network has launched its first parent-facing mobile application as a tool for building literacy and math skills with children.
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