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Google continues pivot to value-add mobile search with insurance shopping site
Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.
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Marriott works out fitness-first incentives for travelers on mobile
Marriott hotels in San Francisco are helping travelers keep their fitness goals on track with a campaign that rewards participants for engaging with fellow wellness enthusiasts on mobile.
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TomTom integrates Nike+ to battle rivals in the wearables fight
Dutch navigation manufacturer TomTom is furthering its partnership with footwear and apparel giant Nike by integrating the Nike+ mobile applications into its Multi-Sport GPS Sport Watches.
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The Economist partners with Samsung to spread content over new devices
Global current affairs publication The Economist is continuing its partnership with Samsung by rolling out its mobile application to all of the manufacturer’s next generation devices including the Galaxy S6, suggesting that more media brands should be working in tandem with technology marketers.
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E.D. Smith butters up brand awareness with Easter-themed mobile campaign
Jam and pie fillings brand E.D. Smith is leveraging social media to augment consumer awareness and drum up excitement for its Easter campaign by asking baking enthusiasts to interact with recipes posted on Facebook and sign up for its mobile-optimized newsletter.
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