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Google brings retailers, users closer with suite of new mobile products – Mobile Marketer

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July 13, 2016

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Google brings retailers, users closer with suite of new mobile products
Google is expanding its advertising and mobile search capabilities for retail and travel, including adding flight price tracking and a wider range of display inventory, reflecting research that reveals 75 percent of users searching for a product visit a nearby retailer within a day.
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Smartphones are most popular gaming device across 12 markets: Facebook
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new research from Facebook showing that smartphones are the most popular gaming device across 12 markets, beating out desktop, tablets and consoles.
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Walt Disney’s accelerator program highlights next-generation mobile entertainment technology
The Walt Disney Company is betting on next-generation mobile ticketing, virtual reality, live streaming and user-generated content as it works with cutting-edge technology and media companies to take their offerings to the next level.
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Denny’s butters up pancake promotion with Snapchat filters, mobile simulator
Denny’s is heating up awareness for its new buttermilk pancakes by employing a host of digital activations, including custom Snapchat filters, Facebook Live events and a mobile-optimized interactive simulator that lets consumers practice informing loved ones their pancakes come second to Denny’s.
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