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Google, Apple poised to square off in smart wearable devices – Mobile Marketer

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July 11, 2013

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Google, Apple poised to square off in smart wearable devices
The stamp of approval for wearable smart devices from Google and Apple means mass adoption could be in sight. While Google has the more revolutionary approach to smart wearable devices, Apple appears to be taking a more conservative route.
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Amazon scores another win in battle over control of mobile content delivery 
Amazon.com has once again come out on top in the ongoing battle with Apple over control of mobile content delivery, with the ecommerce giant winning the right to position ebooks as a loss leader.
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Time Inc.’s This Old House revamps annual giveaway with augmented reality
Time Inc.’s This Old House is switching up its yearly sweepstakes this year with augmented reality, after using mobile bar codes for several years in the past.
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Snyder’s of Hanover, Lance Sandwich Crackers bolster sweepstakes entries via mobile
Snack brands Snyder’s of Hanover and Lance Sandwich Crackers are teaming up for a mobile sweepstakes to promote Sony Pictures’ upcoming film “Cloudy with a Chance of Meatballs 2” that also helps the marketers collect email addresses for future marketing.
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New York Times builds out mobile strategy with Kindle Fire app
The New York Times has launched an application for Amazon’s Kindle Fire that offers free access to all content for the month of July.
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