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Good Housekeeping seals deal with RetailMeNot for product salesBy
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon platform offer items for sale that are featured in the publication.
The partnership kicked off with Good Housekeeping’s seal of approval being awarded to the couponing application, a first for the publication as it traditionally only reviews products. Products seen in editions of Good Housekeeping will be featured on RetailMeNot with the lowest available prices.
“We know that media, such as Good Housekeeping, are looking for additional ways to innovate within the digital space and a partnership with RetailMeNot helps to provide them with a better digital end-to-end solution,” said Marissa Tarleton, chief marketing officer of North America at RetailMeNot. “Our value proposition is to provide customers with a digital destination that the customer can feel confident they are receiving the best deals and savings options on the brands and products they love, while Good Housekeeping has been a trusted resource for shoppers and readers looking for the best product recommendations.
“Together we are providing customers with confidence through their entire shopping journey,” she said.
Readers and reccommendations
Good Housekeeping and RetailMeNot are capitalizing on the two entities’ overlap, with many of the publications’ readers being middle-aged women, which is also the app’s largest user demographic. The publication’s recommendations on products will now be offered to users in an affordable manner.
RetailMeNot users will be able to find the products they are interested in from Good Housekeeping and know that they are getting the best price possible, as the app does the price-hunting for them. Products from the July issue will be featured on the shopping app’s mobile Web site.
The publication recently gave the app its seal of approval, which has been a staple in publishing and product reviews. Good Housekeeping goes through a series of steps to review and ensure the quality of a product, and then recommends it to readers.
The award given to RetailMeNot marks a first for the publication, as it has never provided the seal to an app before. The seal of approval has been reserved strictly for physical products in the past, which may be indicative of just how pervasive mobile has been on the industry.
RetailMeNot mobile pushes
The mobile app partnered with women’s fashion media brand Elle magazine in the first publication-partnership to introduce with beacon and geo-fencing technology, allowing readers to shop its editions (see more).
RetailMeNot also launched its Apple Watch app to better suit customers’ needs while shopping in stores, furthering the bridge between mobile and bricks-and-mortar commerce (see more).
“The Good Housekeeping July issue provides a unique shopping experience that transcends typical magazine print offerings,” Ms. Tarleton said. “The partnership creates a more shoppable experience for the reader as they can shop Good Housekeeping editor product picks while saving money on those items through the RetailMeNot mobile web experience.”
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