Golden age of Fitbit is ending, marketers need to adapt
Fitness wearable manufacturer Fitbit is planning to lay off 6 percent of its staff after a dramatically disappointing holiday quarter, while the Apple Watch saw its best sales quarter, meaning marketers who cater to wearables need to adjust their strategies.
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7Up mixes it up with new digital campaign
7Up is debuting a new creative direction with a new campaign, which includes multiple digital spots and a partnership with digital lifestyle brand Tastemade.
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Brands post updates to Snapchat most often from Wednesday to Saturday: report
Brands curious about Snapchat’s unique audience will be emboldened by the findings in Snaplytics’ Snapchat Q4 report, which cites research that claims 35 percent of teens regard Snapchat as their favorite social platform, far surpassing Instagram’s 24 percent.
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