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Going beyond the mobile banner ad
Mobile advertising campaigns have changed over the years, but companies need to think beyond the traditional banner ads and incorporate new technologies, as well as location and incentives to help drive user engagement.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Android takes mobile ad market share from iOS
Android gained steam as an advertising platform in July, taking share of ad impressions away from iOS for the first time this year, according to a new report from Velti.
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This Old House builds sweepstakes entries through Microsoft Tags
Time Inc.-owned This Old House is raising the bar this year with its annual “The Great TOH Giveaway” sweepstakes with a bigger prize pack and calls to action that encourage users to enter through mobile with Microsoft Tags and a campaign microsite.
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Clorox implements text-to-vote program to drive engagement
Clorox is using SMS as part of its Power a Bright Future campaign that helps keep families healthier inside and outside the home.
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Avis sets sights on iPad for national multichannel campaign
Car rental company Avis is banking on Apple’s iPad as an interaction tool with a new campaign that uses the device’s features to drive brand awareness.
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3 trends to consider for mobile retail success
The entire retail ecosystem is converging because consumer buying habits are becoming conditioned around mobile commerce and smartphones.
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