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Gmail shakes up mobile email, curbs dynamic content – Mobile Marketer

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December 18, 2013

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Gmail shakes up mobile email, curbs dynamic content
Google is changing the game for mobile email with a change to Gmail that will make it harder for marketers to deliver dynamic content on mobile.
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CPG, auto mobile ads drive highest interaction rates: report
Consumer packaged goods brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.
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Can Apple loosen reigns enough for RTB play to succeed?
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Radio ads.
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Texas Tourism ropes in consumers with new mobile app
The Lone Star state’s tourism department is targeting mobile-device users with its new travel application that enables them to plan and take trips.
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Mobile Minutes: Tablets, 4G, banks, Apple
Today in mobile marketing – Tablet highs and lows of 2013; Mobile phone coverage: is 4G to blame for 3G signal complaints?; Why banks will be losers to mobile and ecommerce leaders, infographic; Apple dominating small and medium business mobile device activations.
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