Do celebrity endorsers pay off for luxury brands?
With the passing of Elizabeth Taylor yesterday, a chapter closed in the book of glamour. Are there enough celebrity spokespersons with her stature and pulling power who can move the needle for luxury brands?
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Ralph Lauren designs polo shirt to support Japan relief efforts
In response to the tragic events in Japan, Ralph Lauren has designed a polo shirt whose entire sales will be donated to the United Way Worldwide.
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Giorgio Armani supports UNICEF tap project with app
Giorgio Armani is supporting the UNICEF Tap Project with an iPhone application where the brand will donate one dollar for every “like” on Facebook during March.
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Chanel shoots Keira Knightley short film to promote fragrance collection
Backed by an email push, French powerhouse Chanel is using actress Keira Knightley to promote its Coco Mademoiselle fragrance with a new short film to drive online sales.
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Audi pushes first touchpad-enabled service in new vehicles
German automaker Audi has partnered with T-Mobile to launch Audi Connect, a new service allowing consumers to use voice-activated Google Earth, Google Local Search and Sirius Traffic information from their 2012 Audi A7 vehicles.
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Gilt City makes music with AEG partnership for Coachella festival
Luxury experience site Gilt City has partnered with AEG to offer members exclusive VIP packages to some of the nation’s premier live music events.
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Harry Winston, LVMH and PPR – News briefs
Today in luxury marketing – Luxury retailer Harry Winston sees sparkling 2011; Tax authority checks into sale of Bulgari shares to LVMH; PPR luxury group goes green.
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