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Gilt Groupe’s Jetsetter preps holiday gift store, mobile app
Gilt Groupe’s travel brand Jetsetter is ramping up its year-end strategy with plans to launch a dedicated holiday gift store and a mobile application in the fourth quarter.
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Despite market improvement frugality reigns among upscale consumers, study claims
Affluent consumers are six times likelier to cut back on spending than spend more on luxury products and services through the end of the year, according to the Luxury Institute.
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Google AdWords trademark policy encourages infringement: Luxury trade group
The European Cultural and Creative Industries Alliance opposes Google’s new European trademark policy and argues that it could lead to trademark infringement.
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Grey Goose boosts image with charity event at London’s Savoy
Grey Goose vodka hosted its Character & Cocktails charity event at London’s Savoy hotel to raise funds for the Elton John AIDs Foundation.
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Luxury car brands outperforming auto industry in 2010: study
The luxury automotive sector is outperforming the industry at large in 2010 as Audi, Porsche and Mercedes-Benz all increased sales by more than 20 percent year-over-year.
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Lexus, BMW and luxury real estate – News briefs
Today in luxury marketing – Lexus, BMW and other luxury brands see sales soar; Five luxury vehicles with plummeting prices.
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Using personas for better mobile campaigns
For countless years, we have used research to understand audiences and bump up the effectiveness of our marketing campaigns – focus groups, copy testing, ad tracking and the like.
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