Chanel evokes exclusivity with new multimedia channel for loyalists
French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales.
Please click here to read the entire story on Luxury Daily

Marc Jacobs advances Web merchandising strategy with on-site video
Brands such as Marc Jacobs, Donna Karan and Alexander Wang have taken online merchandising to the next level by incorporating product videos into their Web sites.
Please click here to read the entire story on Luxury DailyGilt Groupe hooks BlackBerry users with new optimized site
Gilt Groupe has gone cross-platform with the launch of a BlackBerry-optimized mobile site.
Please click here to read the entire story on Luxury Daily

Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
Iordanov Vodka is taking a shot in the luxury market by marketing its Swarovski Crystal-encrusted bottles priced at $4,174.
Please click here to read the entire story on Luxury Daily

Mercedes-Benz raffles vehicles for leukemia ball
Mercedes-Benz is giving back to the community by donating two of its vehicles to be raffled off at the National Capital Area Chapter of The Leukemia & Lymphoma Society’s 24th Annual Leukemia Ball in Washington.
Please click here to read the entire story on Luxury Daily

Breitling, Bentley and Mercedes – News briefs
Today in luxury marketing – Breitling unveils Bentley supersports light body wristwatch; Mercedes launches A Class Ahead ad campaign; Young users hating on brands; Dubai makes its comeback.
Please click here to read the entire story on Luxury Daily

Best practice for mobile customer experience
Given that mobile technology has caught up to the standards that luxury brands have set for their consumer experiences, 2011 will no doubt be the year mobile gets haute.
Please click here to read the entire story on Luxury Daily