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Bloomingdale’s measures out-of-home ad performance with MMS and QR codes
Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
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Swarovski debuts first fragrance with Facebook, email push
Precision-cut crystal glass-maker Swarovski is introducing its first fragrance via email and social media marketing in hopes of driving sales of the perfume via these initiatives.
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Gilt Groupe exec: 15pc of total revenue coming from mobile
Flash-sale ecommerce destination Gilt Groupe has developed a successful mobile strategy encompassing six applications and a mobile site, placing them at the forefront of mobile authority.
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Jaeger-LeCoultre uses multichannel approach to promote preservation of marine sites
Swiss watchmaker Jaeger-LeCoultre is using print and Internet channels to promote the “Tides of Time” auction focusing on the preservation of marine sites.
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Exclusively In extends ecommerce strategy to travel sector
Exclusively In is letting its members get discounted rates at luxury hotels and resorts from India to Thailand at up to 70 percent less than traditional booking methods.
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Burberry, Leonardo Ferragamo and Daimler AG – News briefs
Today in luxury marketing – Burberry stores in China get digital makeover; Leonardo Ferragamo speaks to students at Kent State University; Daimler keeps forecast as new cars outweigh Japan quake effect.
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Mobile Web vs. mobile app: When and why
Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.
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