What does Ralph Lauren hope to get out of its Olympics partnership?
Lifestyle label Ralph Lauren created the U.S. Olympic Closing Ceremony parade uniforms and village wear for this summer’s games in a move likely to maintain brand affinity and position itself as a thought leader during one of the most-watched events every four years.
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Harrods fetes Diamond Jubilee with product line, store celebrations
London-based department store Harrods is tapping into locals’ affinity for Queen Elizabeth II to market a product line and a series of in-store events to mark the Diamond Jubilee, the British monarch’s 60th year on the throne.
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Roger Dubuis taps social media for billionaire lifestyle contest
Swiss watchmaker Roger Dubuis used Instagram and Facebook for a contest in which consumers sent in images that embody the billionaire lifestyle with a chance to win a trip to Monaco.
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Bergdorf chooses mail to market extravagant beauty event
New York-based retailer Bergdorf Goodman has chosen the traditional direct mail route when marketing an extremely lavish beauty event, and if any retailer has the customers to give this kind of promotion legs, it is probably Bergdorf.
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Gilt Groupe encourages international mobile buys via discounted shipping
Flash-sale site Gilt Groupe is flaunting its international shipping abilities by extending its mobile shopping applications and mobile site to a worldwide audience, which could directly boost sales.
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What does the Ducati acquisition mean for Audi?
Audi announced it will acquire Italian motorcycle manufacturer Ducati in a move that will likely result in an increase of cross-marketing efforts, but experts are unsure whether or not this addition to the Audi family will dilute or strengthen the brand message.
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Luxury hotels, Victoria Beckham and Armani – News briefs
Today in luxury marketing – Condé Nast Traveler picks world’s hottest new hotels; Victoria Beckham’s social whirl; Apparel industry key issue in French election; Lady Gaga will wear crystal-studded Armani guitars on her Born This Way Ball tour.
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The case for HTML5 over mobile apps
The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?
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