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Gilt exec says mobile marketing must consider audience and experience – Mobile Marketer

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Gilt exec says mobile marketing must consider audience and experience
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day 2015 on March 12.
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CBS All Access subscriptions boosted by live streaming The Grammys
A CBS Interactive executive explained at Mobile Marketing Day 2015 that its CBS All Access on-demand service had one of its most profitable days due to live streaming this year’s Grammy Awards.
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Ted Baker uses secret messages to drive consumer engagement
Apparel retailer Ted Baker launched its new digital campaign All is Not as it Seams, encouraging consumer engagement with hidden messages on Instagram.
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Huffington Post, Funny or Die drive content discovery on Heard’s social platform
Publishers The Huffington Post and Funny or Die are partnering with social content exchange platform Heard to create their own channels and deliver content to groups of users who share similar interests.
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